Selected work

Range across corporate, consumer and infrastructure.

[ CORPORATE ]

01 / 06

Repositioning a global brand under scrutiny

Context: A multinational facing sustained media and stakeholder pressure.
Challenge: Reset the corporate narrative and stabilise external perception.
Impact: New positioning adopted by leadership; coverage tone shifted within two quarters.

[ CONSUMER ]

02 / 06

National campaign for a household brand

Context: A consumer business launching into a crowded category.
Challenge: Cut through with a story that travelled across press and social.
Impact: Earned coverage across national broadcast and print; campaign extended into a second wave.

[ INFRASTRUCTURE ]

03 / 06

Stakeholder communications for a major programme

Context: A multi-billion infrastructure programme with complex stakeholder map.
Challenge: Align internal teams, government and affected communities behind a coherent story.
Impact: Programme milestones delivered with proactive, controlled external narrative.

[ CORPORATE ]

04 / 06

Issues management for a regulated business

Context: A regulated organisation facing a high-profile incident.
Challenge: Provide calm, fast counsel across leadership, media and regulator audiences.
Impact: Position held; reputational impact contained; trust rebuilt with key stakeholders.

[ CONSUMER ]

05 / 06

Thought leadership for a category leader

Context: A B2C leader looking to own a defining industry conversation.
Challenge: Build a credible authority platform beyond product marketing.
Impact: Founder voice established in tier-one media; sustained share of voice in category debate.

[ INFRASTRUCTURE ]

06 / 06

Agency-side senior support

Context: Agency partner delivering a complex transport programme.
Challenge: Provide additional senior counsel and capacity at pace.
Impact: Embedded support across strategy, narrative and stakeholder workstreams.